New Cesa™ MAX Flame Retardant Additives Developed by Avient for Strict Industry Standards

September 16, 2025

Avient’s new Cesa™ MAX Flame Retardant Additives are a non-halogenated solution for stringent FR testing requirements.

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CLEVELAND – September 16, 2025 – Avient Corporation, an innovator of materials solutions, today announced the launch of a new line of polymer flame retardant (FR) additives that can improve FR performance in end-use products to help meet increasingly strict product safety regulations in polyethylene (PE) applications. Formulated with non-halogenated flame retardants, these new Cesa™ MAX Flame Retardant additives are especially useful for applications where limiting excessive smoke and fumes are primary requirements. 

Developed to enable manufacturers to meet or exceed current safety requirements in their applications, the new Cesa MAX FR Additives can help end-use products pass numerous increasingly stringent UL 94 standard test methods. This includes meeting UL94 V0-V1-V2, 5VA, and 5VB compliance standards. Also, as demonstrated by Avient’s internal testing in its accredited A2LA Corporate Analytical Testing & Characterization Lab, the Cesa MAX FR additives can provide significantly lower heat release rates over time compared to conventional flame retardants, potentially limiting fire spread and damage. 

“Our new Cesa MAX FR additives incorporate non-halogenated flame retardants at our highest achievable loading levels of fire safety performance ingredients in a single masterbatch,” said Felipe Reichert, Global Marketing Director for Color, Additives & Inks at Avient Corporation. “This provides tremendous versatility for customers who need to meet various fire safety standards across different applications.”

Cesa MAX FR additives are formulated without halogen flame retardants that contain bromine or chlorine. They are compatible with a comprehensive range of PE resins and can be customized for specific performance and application needs within the building & construction, consumer goods, appliances, transportation, or electronics industries. Formulated with optimized let-down ratios for a cost-effective solution, they are produced at several locations throughout the United States and can be provided to customers in small lot samples for easy integration into a production process. 

About Avient 

Our purpose at Avient Corporation (NYSE: AVNT) is to be an innovator of materials solutions that help our customers succeed, while enabling a sustainable world. Our local touch and customer engagement, combined with our global presence, allows us to serve customers with agility. We harness the collective strength of more than 9,000 employees worldwide to collaborate and build on each other’s ideas. In doing so, we innovate solutions that help our customers overcome their challenges or capitalize on opportunities provided by the fast-changing world and secular trends. Our expanding portfolio of offerings includes colorants, advanced composites, functional additives, engineered materials, and Dyneema®, the world’s strongest fiber™. By intersecting our broad portfolio of technologies with the product roadmaps of our customers, we help create differentiated and high-performance products that make the world better and more sustainable. Visit www.avient.com to learn more.  

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Media Contact
Nicole DeChant
Avient Corporation
nicole.dechant@avient.com